True Ergonomic Series

Brief set by

The brief:

Heinz

Label Heinz as the only food worth pausing your online game for.

Date

The idea:

2023

Why crying?

Almost-late submission

Sometimes, being too comfy is the main cause of the most hard-wired habits.
In the case of long-hour gaming, it’s the ever-evolving ergonomic chairs that encourage gamers to skip their meals.

Modern problem requires modern solutions. Let’s see how we moved the gamers’ bums for food, without their bums moving.