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Teddy's Story
Brief set by
WildAid Vietnam
Date
2024
Why crying?
Got a client said "Too risky to execute"
The brief​
Create a campaign to discourage Vietnamese, upper middle class men from consuming bushmeat (the meat of wild animals).​​
The idea
When you lecture a man, he will NEVER listen.
​
But he will for sure listen to the one that is important to him. Whom he loves.
So we borrow his child’s voice, through Mr. Teddy, to sway him away from the appeal of bushmeat.
60s FILM SCRIPT
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