Simplicity as a Necessity

Brief set by

The brief:

myVIB - VIB's digital banking app

Date

Create a digital-led campaign to promote myVIB as a simple solution for finance.

2024

The idea:

Why crying?

24-hour ideation and execution

How to prove that myVIB's 'simplicity of banking' philosophy is vital? Get a group that needs simplicity the most to be their testimonial - the autistic people.

With the simple interface and user journey, myVIB excels from its competitors as the app is more friendly to people with sensory overstimulation, especially the autistic group. The work below proposed a PR strategy for the mass audience catering to this finding.